Sotheby's International Realty Donna Stockman

Online Presence

In the past decade, online real estate searches have increased dramatically, rising to nearly 88% of all home buyers in 2011. A National Association of Realtors® survey of recent home buyers asked where they learned about the properties they ultimately purchased. The survey demonstrated that the internet is delivering over ten times the value of traditional advertising. Only real estate professionals themselves were more successful in bringing buyers and sellers together. As an internationally recognized brand, Sotheby’s International Realty enjoys a major advantage in the online marketplace. We leverage that advantage through marketing and distribution arrangements with several key websites. This allows us to target a broad and qualified audience of purchasers more effectively than ever before.

According to the independent web analytics provider Compete, Sotheby’s International Realty’s proprietary websites are visited far more often than those of the other residential real estate networks targeting high-end buyers. Sothebysrealty.com and Sothebyshomes.com together receive nearly three times as many unique visitors as the closest competitor.