Sotheby's International Realty Donna Stockman

Extraordinary Global Marketing


Our global brand advertising campaign is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world. Further, we use high quality and consistent materials to create your home’s marketing brochure. This brochure will be distributed to hundreds of offices within our real estate network as well as to Sotheby’s auction house locations globally. No other real estate company has the ability to provide this level of exposure for your home.

Sotheby’s International Realty professionals are proud of the level of service we provide. We understand the unique value of a property and have developed the proper marketing plan that will provide the attention and exposure it deserves.

Your Marketing Plan:

  • Add your home to sothebysrealty.com and sothebyshomes.com
  • Co-broke your property with all NYC real estate firms
  • Launch your listing to dozens of websites and our partners
  • Photograph your home and distribute a marketing brochure
  • Introduce your home to our agents on screen in sales meetings
  • Distribute the brochure to our network offices around the world
  • Create a dynamic direct mail campaign
  • Advertise your home in media (online and/or print)
  • Host an Open House to drive further awareness
  • Preview your property to all interested agents
  • Inform you of responses and inquiries relating to your home
  • Provide you with a copy of all advertising upon request
  • Provide regular updates on comparable homes in your area (sales new listings)

For additional information on Sotheby’s marketing initiatives, click on the links below

Editorial Exposure

Our strategic media plan aligns our brand and your listings with relevant and influential media partners on prominent, highly-visible platforms. Seamless content integration is also used to create unique consumer interaction opportunities. Designed to deliver in upwards of 506 million impressions, this campaign runs from January through December via well-known media moguls including: The New York Times, The Wall Street Journal, BBC, The Daily Telegraph, Financial Times, The International Herald Tribune, South China Morning Post, You Tube and Google. Click here for a list of our extensive editorial presence.

Online Exposure

In the past decade, online real estate searches have increased dramatically, rising to nearly 88% of all home buyers in 2011. A National Association of Realtors® survey of recent home buyers demonstrated that the internet is delivering over ten times the value of traditional advertising. This research also demonstrated that the Internet is the most effective marketing medium. While just 2% of buyers found the home they ultimately purchased through print advertising, 40% found it online.

The Internet is also the only buyer source that is accessible from virtually anywhere in the world. Having a brand name that is recognized and respected around the globe provides our company with a powerful advantage in this international marketplace. We leverage that advantage though a comprehensive online marketing effort that includes a presence on three branded websites (sothebyshomes.com, sothebysrealty.com and sothebys.com), extensive listing distribution programs and on-line advertising partnerships. Click here for further details on Sotheby’s internet distribution.

According to the independent web analytics provider Compete, Sotheby’s International Realty’s proprietary websites are visited far more often than those of the other residential real estate networks targeting high-end buyers. Sothebysrealty.com and sothebyshomes.com together receive nearly three times as many unique visitors as the closest competitor. This means that your property is getting more exposure than it would be at another firm. And since Sotheby’s network is worldwide, any potential purchaser searching Sotheby’s listings from anywhere in the world will be able to find your home.

Online Presence

Sotheby’s also has strategic and unique online partnerships with The New York Times and The Wall Street Journal. Our partnership with The New York Times provides the ability to customize opportunities to create brand awareness and drive qualified leads to the listings represented by our network. This strategic partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s International Realty® brand to integrate directly with The New York Times’ editorial content and position the homes our network represents front and center to an audience of nearly 30 million monthly unique users worldwide.

The Sotheby’s International Realty brand has created a unique, exclusive partnership with The Wall Street Journal.Widely promoted and accessible from wsj.com and its sister sites, our partnership consists of a microsite that prominently positions our lifestyle expertise and listing inventory in front of more than 40 million visitors to The Wall Street Journal’s digital network each month. With an 89% increase in international traffic, wsj.com is clearly a highly respected and influential resource, and a wonderful place to showcase our brand and our listings.

Social Media

Sotheby’s International Realty is dedicated to navigating the different strengths of social networks, a key factor in promoting the sale of your home in today’s media culture. Our Facebook pages are attractive and informative hubs where visitors can learn about our brand and offerings, and stay up to date with local and national real estate trends. On Twitter we publicize open houses and other important announcements to drive traffic to our listings. LinkedIn is a professional network where we lead conversations on the luxury market and connect our agents and clients. Our newest initiative allows us to share our beautiful property images with the online community on Pinterest. By leveraging the many benefits of social media, Sotheby’s International Realty can market your property in ways that provide the most effective exposure before an audience of qualified buyers