Sotheby's International Realty Donna Stockman

Staging Tips

Many buyers have difficulty imaging themselves living in someone else’s space and making that space their home. This is particulary true if the space is cluttered, is decorated in a bold manner or painted with unusual colors. I have been with buyers who could not recall anything about the space except the fushia paint or a unique and bold piece of dominating art on the wall.

Staging a home so that it appeals to the broadest base of people, with neutral colors and a lack of unique and personal possessions, and upgrading or repairing leaks, aging tile and stained tubs, will garner a seller a higher price and be well worth the investment. I am aware of instances where sellers resisted “staging”, and after disappointing marketing results subsequently elected to take the property off the market and stage it, only to achieve a higher selling price.

The following links provide additional objective information on staging. As your broker, I would discuss the specifics of your property with you prior as part of your marketing plan.